体育和加密货币继续出现重大交叉，虽然一些交易即将结束，但其他大门在过去一周也已打开。熊市将淘汰不稳定或不可持续的参与者，并将有效和高效的参与者推向边缘。
CeFi 平台一直在下滑，随之而来的是对体育交易的问号，但这并没有阻止年轻运动员打造产品的兴趣，也没有阻止交易所寻找新的交易。
让我们回顾一下过去一周的所有体育和加密货币行动。
无论专业如何，建设者都在加密货币中受到重视。 UVA 防守端锋 Jack Camper 与三位老朋友和同学运动员合作推出“大学卡片 NFT ，”一个旨在为全美学生运动员提供姓名、形象和肖像 (NIL) 资源的新平台。Camper 告诉当地奥特莱斯 Richmond.com :
“我们真的没有看到任何人在做我们正在做的事情。运动员拥有、销售并获得 87½% 的销售额。我们赋予他们创建自己的 NFT 的能力，因此它为实际购买它的人创造了独特的体验。它更多的是玩家运行。销售中有更多的关系，因此更加个性化。”
Voyager 持有联盟历史上 NWSL 最大的赞助协议之一，并在上周申请破产，成为加密领域另一块摇摇欲坠的机构多米诺骨牌。这笔交易给中心化交易所和新兴的女子足球联赛的未来留下了疑问。
NWSL 并不是唯一一个在关系问题上打上问号的球队，因为马克库班的达拉斯小牛队也与 Voyager 建立了合作伙伴关系，这也值得猜测。 A纽约邮报热门文章 已经详细说明了球迷“猛烈抨击”库班进行这笔交易的细节。最后，Voyager 还持有个人合作协议，包括 NFL 的 Rob Gronkowski 和 NASCAR 车手 Landon Cassill。
这里几乎没有案例研究可以反映，尽管有趣的是，尽管 LUNA 代币在今年早些时候发生了丑陋的大规模崩盘（继 UST depeg 戏剧之后），但华盛顿国民队仍在本垒板后面展示 Terra Luna 品牌资产。
虽然一些赞助商受到质疑，但其他赞助商似乎已经萌芽了新的生命（参见：最近的克里斯蒂亚诺罗纳尔多和币安）或加强了现有的关系。上周的一个例子是交易所 OKX，他在今年早些时候与豪门足球俱乐部曼城签约。该交易所扩大了与俱乐部的合作伙伴关系，现在包括成为俱乐部 2022-23 赛季官方训练包合作伙伴的权利。
虽然尚未发布有关合作伙伴关系扩展细节的财务信息，一份福布斯报告 援引消息人士的话称，“扩大后的协议将使英超卫冕冠军本赛季净赚超过 2000 万美元。”
尽管这笔交易得到了支持，但它是在加密赞助的热门市场变得不冷不热的时候出现的；体育行业资深人士 Joe Favorito 告诉福布斯，“市场肯定已经放缓......你还没有看到裁判员制服上的补丁或从竞技场上删除的名字。但辅助支出肯定已经削减，无论是主要广告还是 NBA 总决赛之类的支出。”
相关阅读 |DeFi 协议在熊市期间面临更高的利用风险，这就是原因
曼彻斯特城是全球顶级足球俱乐部之一，与 Socios 合作发布了一个粉丝代币，并已与 OKX 签约成为官方加密货币合作伙伴。 |来源：TradingView.com 上的 CITY-USD
Market Decipher 的一份新报告预计，体育纪念品市场到 2032 年将达到近 $230B，预计未来十年的增长率将很高。该公司估计，从 2021 年的数字来看，目前市场规模约为 26B 美元，NFT 目前估计为 14 亿美元，预计到 2032 年将达到 920 亿美元。该预测估计 NFT 在 10 年内总计约占所有收藏品的 40%。
随着 NBA Top Shot 的发展，体育收藏品可以说是加密参与体育运动的根源，通常被认为是整个 NFT 领域更广泛的体育参与的反映。
相关阅读 |NFT 简而言之：每周回顾
来自 Pexels 的精选图片，来自 TradingView.com 的图表
此内容的作者与本文中提到的任何一方均无关联或隶属关系。这不是财务建议。
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