Apple Prepares Budget-Friendly Mac To Challenge Chromebooks And Windows Laptops
Apple is reportedly planning its first-ever low-cost Mac laptop, aiming to capture the segment dominated by Google’s Chromebooks and affordable Windows PCs.
The Cupertino-based company is said to be developing this device with casual users, students, and businesses in mind, particularly those who focus on document work, web browsing, or light media editing.
The initiative also targets potential iPad buyers who may prefer a traditional laptop experience, according to sources familiar with the matter.
How Will Apple Balance Price And Performance
The new Mac, codenamed J700, is currently in early production at overseas suppliers and undergoing internal testing.
Unlike Apple’s existing Mac lineup, the budget laptop will run on an A-series iPhone processor, marking the first time an iPhone chip is being used in a Mac.
Early reports suggest that this chip may outperform the older M1 processor while remaining more cost-efficient to produce.
The device will also feature a smaller display than the 13.6-inch MacBook Air, using a standard LCD rather than Retina or mini-LED technology, and maintain Apple’s aluminium build with simpler internal components.
Targeting The Value-Conscious Consumer
Apple appears poised to price the new Mac well under $1,000, potentially in the $599 to $699 range, making it competitive against entry-level Chromebooks and Windows laptops.
Analysts note that this price point aligns closely with the cost of an entry-level iPad paired with the Magic Keyboard Folio, around $600, while offering the full macOS experience, a built-in keyboard, and improved battery life.
Previous moves, such as offering a discounted M1 MacBook Air for under $700 at select retailers, suggest Apple has tested market appetite for more affordable devices.
Why Timing Matters For Apple
The timing of this move comes as Microsoft ends support for Windows 10, forcing users on older systems to consider new laptops to maintain security updates.
Coupled with the growing popularity of low-cost Chromebooks, Apple’s entry into the budget segment could attract customers seeking a combination of performance, reliability, and macOS software.
Despite its reputation for premium devices, the company appears prepared to expand its ecosystem strategically into more price-sensitive markets, including schools and everyday consumers.
Design And Technology Choices Signal Strategic Shift
The new Mac will reportedly feature a completely new design rather than repurposing older models.
It will be more compact, with a screen slightly smaller than the MacBook Air, and utilise an A-series chip previously limited to iPhones and iPads.
The company is also exploring a range of colours, potentially including silver, blue, pink, and yellow.
Internal testing suggests this approach can deliver sufficient performance for everyday computing tasks while keeping production costs lower.
Can Apple’s Low-Cost Mac Compete with Chromebooks and Windows Laptops
Apple’s move into the budget laptop market could reshape the entry-level landscape, but challenges remain.
Pricing below $700 may attract new users, yet competing with sub-$500 Chromebooks and Windows laptops will test its appeal.
The use of iPhone chips in Macs raises questions about long-term performance and software optimisation.
Coinlive sees the strategy as a calculated gamble: Apple may gain short-term market penetration, particularly in education, but sustaining interest among casual buyers will require balancing cost, performance, and the distinct advantages of the Mac ecosystem.
Will Apple’s brand strength alone be enough to convert budget-conscious users, or could the price-sensitive market demand more than just a familiar logo?
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