A Chinese influencer has caught the eyes of the internet after she posted a video of herself consuming pig feed live. The video has amassed a 6.3 million viewership on Weibo.
The Chinese influencer, Kong Yufeng, also known online as "King Kong Liuke" has revealed that she is doing so to save money. She explained that the pig feed she is consuming costs her just 3 yuan per day. She also adds that the pig feed is a much healthier choice compared to takeaway food.
Inspired by an online challenge Zhihu
On October 30, Kong posted a video in which she expressed her intention to live on as little money as possible. Although she did not disclose her reasons for this challenge, but she got the idea from a suggestion from Zhihu, a popular Chinese forum.
Kong spent 100 yuan (US$14) on a bag of pig feed, which she described as having a "milky oatmeal smell" upon opening. On her online stream, she showed the viewers the content of the pig feed, which includes ingredients such as soybeans, peanuts, sesame, corn, and added vitamins.
Afterwards, she boasted
"It's all high-protein, low-fat, and completely natural. Isn't this healthier than takeaway food?"
Kong explained that 100g of pig feed per meal cost her only 3 yuan a day. She then mixed some of the pig feed with warm water and consumed it all at once.
But despite her hardest attempt, it seems that she cannot hide the unpleasant taste of the food, as she was seen grimacing after taking a bite out of the food, before exclaiming "It's so salty! A bit sour too! I cannot stand it; I need to drink more water."
Kong also urged her followers against imitating her behaviour, stating: "do not do this unless you're extremely poor."
Experts warn of health hazards
Her stunt quickly garnered attention on mainland social media, drawing 6.3 million views on Weibo. Many online observers have called out the ridiculousness of her actions, saying
"How can food meant for pigs meet food safety standards for humans?"
Another commented: "During times of famine, pig feed would have been valuable nourishment. But in today's world of high living standards, why seek out trouble?"
A pig feed company employee informed Shangyou News that while the feed is not harmful, it is not digestible by humans and therefore not intended for people.
A nutritionist, surnamed Chen, told the Post that relying on a pig feed diet could lead to deficiencies in calcium, iron, and iodine, potentially resulting in malnutrition, osteoporosis, and fatigue.
One internet user criticised Kong's actions: "As a popular influencer, her behaviour can influence others. What if a child tries to imitate her? The consequences could be dire."