Disney+ Hotstar’s AI Boosts Watch Time by 12.5% Without Extra Data

Revolutionary AI Tool Slashes Data Use Without Sacrificing Quality

Disney+ Hotstar is transforming the streaming experience with a new AI video optimisation tool that promises to deliver substantial improvements in data efficiency.

This innovative technology aims to reduce data consumption significantly while maintaining the same high-quality video experience.

Data Efficiency Redefined: 25% Reduction for Offline Viewing

One of the standout features of this AI tool is its ability to cut data usage by a remarkable 25% when downloading videos.

This reduction is particularly beneficial for users with limited data plans, making it easier to download and store videos for offline viewing without compromising on quality.

As Disney+ Hotstar’s Head of Technology, Mukund Acharya, explained,

"This AI tool may add more hours to the watch on the same data budget."

The optimisation promises users more content with less data, enhancing the overall viewing experience.

Boosting Watch Time Per GB by 12.5%

The AI-powered encoding technique developed by Disney+ Hotstar goes beyond mere data reduction.

It is designed to increase watch time per gigabyte by up to 12.5%.

Acharya elaborated on this benefit, noting,

"So in essence, viewers can watch more hours of their favourite shows without burning through their data."

This advancement ensures that users can enjoy extended streaming sessions while staying within their data limits.

Advanced Encoding for Seamless Streaming

The AI technology leverages state-of-the-art encoding methods to optimise data usage without degrading video quality.

By analysing user consumption patterns and the complexity of each scene, the tool adjusts data allocation dynamically.

For instance, complex or dark scenes are processed in a way that minimises data use without impacting the visual experience.

This results in smooth, high-resolution streaming that is both efficient and enjoyable.

AI Adapts to Viewing Patterns and Scene Complexity

Disney+ Hotstar’s new AI tool employs advanced computer vision to monitor and adapt to scene complexity and user viewing habits.

This adaptive approach ensures that data consumption is optimised based on the specific needs of each scene.

Darker or more intricate scenes are processed with reduced data load, enhancing overall efficiency.

The technology, currently pending patent, represents a significant leap in how video content is managed and delivered.

Patented Technology Promises Enhanced User Experience

The AI video optimisation tool from Disney+ Hotstar is not just a new feature but a patent-pending innovation.

This reflects the company’s commitment to pushing the boundaries of video streaming technology.

By refining data usage based on scene context and user behaviour, the AI tool aims to provide a superior viewing experience that balances quality and efficiency.