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CoinliveWorld Liberty Financial, a decentralised finance (DeFi) project backed by the Trump family, has officially launched its Know Your Customer (KYC) verification process for the WLFI governance token sale on its website.
1/6 The World Liberty Financial whitelists are now OPEN. Backed by Donald J. Trump, we will onboard the next wave of users into the future of finance. Join the movement here: https://t.co/YLcCq49uac
— WLFI (@worldlibertyfi) September 30, 2024
Focused on providing financial services without traditional intermediaries, the project requires users to complete KYC verification to access further project information.
The leadership team includes Donald Trump's sons—Donald Jr., Eric, and Barron—alongside Chase Herro and Zachary Folkman, who are also key contributors.
In a recent announcement on X (formerly known as Twitter) by Donald Trump, World Liberty Financial (WLFI) has officially launched its KYC verification process, positioning itself as part of a broader initiative to establish the United States (US) as a leader in cryptocurrency.
This project continues Trump's "Make America Great Again" vision, inviting early participants to join the whitelist for the WLFI governance token sale.
I promised to Make America Great Again, this time with crypto. @WorldLibertyFi is planning to help make America the crypto capital of the world! The whitelist for eligible persons is officially open – this is your chance to be part of this historic moment. Join:…
— Donald J. Trump (@realDonaldTrump) September 30, 2024
While non-US individuals can sign up without income restrictions, access for US residents is limited to accredited investors, as defined by the SEC.
To qualify, individuals must have a net worth of at least $1 million (excluding primary residence) or meet income thresholds of $200,000 per year individually, or $300,000 with a partner, over the last two years, with the expectation of maintaining that income.
The WLFI platform, built on the Ethereum blockchain, will offer borrowing and lending services for digital assets.
Due to current SEC regulations, many Americans are excluded from the initial offering.
The WLFI team attributed this to "outdated US policies" and expressed intent to advocate for policy changes.
3/6 Due to outdated policies and regulations in the US, one whitelist is limited to accredited US investors and another for all non-US persons. We’re fighting for changes so all Americans can access World Liberty Financial and join the financial revolution.
— WLFI (@worldlibertyfi) September 30, 2024
KYC verification requires users to submit identification documents, such as a passport or driver's license, to meet anti-money laundering (AML) standards.
WLFI did not specify how long whitelist approvals would take but stated:
“We plan for all Americans to be able to use this platform in the future, giving everyone access to the tools and opportunities that have been restricted for far too long.”
5/6 Sign up now, and together, we’ll reshape the future of finance. https://t.co/YLcCq49uac
— WLFI (@worldlibertyfi) September 30, 2024
Meanwhile, three fake versions of the WLFI token have reportedly emerged since the whitelist announcement, according to DEX Screener.
Around mid-September, World Liberty Financial officially unveiled its governance token during a two-hour plus live stream event on X Spaces.
Despite the unsettling events of yesterday, our X Spaces with Donald Trump will proceed as scheduled. We admire Mr. Trump's courage to continue in the face of adversity. Join us for a pivotal discussion on the future of cryptocurrencyhttps://t.co/MQit7yx3tp
— WLFI (@worldlibertyfi) September 16, 2024
Unlike traditional cryptocurrencies, WLFI tokens are non-fungible and exclusively dedicated to governance.
Token holders will have the ability to propose initiatives and cast votes on the platform's future direction, but the tokens do not represent profit, loss, or equity in the platform.
In terms of distribution, 63% of the tokens will be allocated for the public sale, 17% reserved for rewards and incentives, and 20% for team compensation.
*WLFI TOKEN DISTRIBUTION ALLOCATION: 63% WILL BE SOLD TO PUBLIC, 17% FOR USER REWARDS, 20% FOR TEAM COMPENSATION: X SPACES - THE BLOCK PRO
— The Block Pro Headlines (@theblockupdates) September 17, 2024
However, the sale is limited to accredited investors, meaning the general public will be excluded from participating.
The Trump-backed World Liberty Financial project has garnered attention not only for its political ties but also for the potential regulatory risks it faces.
Charles Hoskinson, creator of the Cardano blockchain, warned that the project's association with a political figure could attract scrutiny from US authorities, including the Department of Justice and the SEC.
He also noted that linking a DeFi platform to political affiliations could polarise perceptions within the crypto space, creating unique challenges that other platforms may not encounter.
The launch of World Liberty Financial has also drawn criticism from within the crypto community.
Ed Krassenstein, a prominent crypto enthusiast, voiced his concerns on X.
If you truly supported crypto, you would support decentralized cryptocurrency rather than your family’s business.
— Ed Krassenstein (@EdKrassen) September 30, 2024
Everything you do is about yourself. You are so transparent.
He shared further on his own account.
All of the people who raged against a CBDC should be raging against Trump pushing a centralized crypto scheme that will surely benefit his family. https://t.co/OrrD4w9Y2N
— Ed Krassenstein (@EdKrassen) September 30, 2024
Influencer Colin Talks Crypto questioned the timing and reasoning behind Trump's decision to release a DeFi platform:
“I think it's unwise for you to release a DeFi protocol. You should limit yourselves to making crypto safe for the crypto space. The majority of people will end up losing money during the next bear market and you will be the one that they will pin the loss on. Not something a president should be connected with.”
These critiques highlight the controversial nature of mixing politics with DeFi.