Gigachad (GIGA) Significant surge18.2% in Value With Endorsement from Meme Model Himself Ernest Khalimov and Bodybuilder Mike O'Hearn

The Solana-based meme coin Gigachad (GIGA) saw a 18.20% surge in value following an endorsement from Ernest Khalimov, the model behind the viral gigachad meme.

Gigachad price changes Source: coinmarket

Khalimov, known for his hyper-muscular physique and chiseled features, endorsed the project on Instagram, which led to a significant increase in the coin's market cap.

Fitness Celebrities Join In

In addition to Khalimov, bodybuilder Mike ‘Titan’ O’Hearn also backed the project, further driving interest in the coin.

O’Hearn shared a meme referencing Gigachad, while Khalimov posted an Instagram story showing him with a Giga Fitness t-shirt, which garnered over 91,000 likes in just 20 hours.

Mike O'Hearn

Strategic Endorsement Approach

The GIGA team has leveraged their sports brand, Giga Fitness, to attract endorsements from fitness celebrities and athletes. According to Phantom, a community takeover member, the team approaches influencers by highlighting their brand rather than the coin itself, which has helped secure endorsements without direct crypto involvement.

Market Impact

Following these endorsements, GIGA's market cap peaked at $213 million before slightly declining to $206 million. The coin's rapid rise highlights the impact of celebrity endorsements in the crypto space, particularly when tied to a well-known meme.

Community-Driven Growth

Interestingly, the GIGA team has also caught the attention of Know Your Meme, a site dedicated to tracking the origins and evolution of internet memes. Phantom revealed that the site had been attempting to contact Khalimov and photographer Krista Sudmalis for years.

The recent response from Khalimov and Sudmalis indicates that they have been observing the GIGA community and recognize it as the first genuine community built around the Gigachad meme.