Users can earn Toncoin (Ton) through Telegram’s new Toncoin feature

Telegram is deepening its involvement in the crypto world by introducing a feature that allows content creators to earn Toncoin (TON), the native cryptocurrency of The Open Network.

This move aligns with Telegram’s broader strategy to evolve into a more crypto-centric platform.

How It Works

Users can now send reactions in the form of "Stars," an off-chain currency linked to TON, to creators and channels on Telegram.

These Stars can be converted into Toncoin or used to pay for advertising within the app.

Telegram assures that creators will retain 100% of the Stars they receive, providing them with a new revenue stream.

User Engagement Boost

The introduction of Stars, which users must purchase through a paid reaction function, aims to enhance engagement on the platform.

By integrating cryptocurrency into everyday interactions, Telegram continues to position itself as a forward-thinking, crypto-friendly environment for its nearly 1 billion users.

The Role of The Open Network

The Open Network, which originally began as a Telegram project, has gained significant traction since its separation from the company in 2020.

Although Telegram no longer runs the network, it has increasingly integrated TON into its platform, particularly in relation to advertising.

TON’s Market Position

Toncoin is currently the eighth-largest digital asset, with a market cap of $16.98 billion and a price of $6.74, reflecting a 20.32% increase in the past seven day.

The currency’s growth is partly driven by its adoption in crypto games and other decentralised applications.

Ton price changes in the past seven days Source: coinmarket

Telegram’s Expanding Crypto Features

In addition to TON, Telegram has incorporated features that allow users to send Bitcoin and USDT.

These capabilities highlight Telegram's commitment to providing diverse crypto options for its global user base, despite these features being developed independently of Telegram.