Travala Partners Trivago with Crypto Payments for Hotel Bookings

Travala, a leading Web3 travel platform, is expanding crypto-powered hotel bookings through a new partnership with Trivago, a global accommodation metasearch engine.

This collaboration enables Trivago users to book over 2.2 million properties from Travala’s inventory using cryptocurrencies like Bitcoin, Ether, and more than 100 other digital assets.

Travala co-founder and CEO Juan Otero emphasized that the partnership aligns with a growing industry shift toward alternative payment methods.

He noted:

“With the ongoing widespread adoption of crypto, it’ll only take one major player to integrate crypto payments into their travel platform for everyone else to follow suit.”

With Trivago operating in over 190 countries and attracting more than three million unique monthly users, this integration could significantly boost crypto adoption in the travel sector.

Book With Crypto & Earn BTC and AVA Rewards

Travala is enhancing its cryptocurrency-based bookings on Trivago by offering rewards in Bitcoin and its native Ava (AVA) loyalty tokens.

This initiative follows the platform’s 11 December 2024, launch of a Bitcoin and AVA treasury reserve plan, a milestone reached after surpassing $100 million in gross annual revenue.

Unlike traditional booking platforms, Travala differentiates itself with crypto-based incentives, aligning with industry calls for blockchain applications that drive real-world adoption.

Otero added:

“On top of this, Travala has an integrated crypto-based loyalty program that offers crypto rewards instead of traditional loyalty points.”

Experts emphasize that onboarding the next 500 million users will require intuitive apps with practical use cases.

Justin Hyun, director of investments at The Open Network Foundation, suggests that tools like Telegram Mini Apps could serve as a “Trojan Horse” for mainstream adoption.