Trump Promotes His New 'Fight Fight Fight' Fragrance Line Using an Image of Jill Biden

In the wake of his election victory, President-elect Donald Trump announced last Friday that he was selling a new line of perfume and cologne.

The perfume range, named "Fight, Fight, Fight" after Trump's infamous words following the failed assasination against him in Pennsylvania this July, comes in male and female versions.

Trump's aftershave and perfume are both priced at $199 USD, both sold out just days after the official launch of the product.

But fans can still continue to preorder with the predicted shipping date in February.

President made a bold advertisement for perfume on his social media account, where he used the photo of first lady Jill Biden with the caption that reads "A fragrance your enemies can't resist."

Trump has touted that his new fragrances are "great Christmas gifts for the family."

Trump added that he named them Fight Fight Fight, because it represents winning."

The encapsulation of the Trump spirit

On the official website, the perfume is advertised to be for "Patriots who never back down, like President Trump. This scent is your rallying cry in a bottle. Featuring Trump's iconic image and raised fist, this limited edition cologne embodies strength, power and victory."

The products were marketed to be inspired by Trump's relentless drive, for fans to wear them with pride and confidence.

The male cologne is written to embody strength, power and victory with rich robust notes for men, while the female perfume is described as "For woman who faces challenges with grace. This perfume blends delicate floral and citrus notes for a scent that embodies confidence and poise."

Pushing out the Trump Merch

These fragrances aren't Trump's first merchandise since his campaign. Earlier this year, he sold a range of digital trading cards to try to revive the dead NFT trend.

Trump has also previously promoted the $60 God Bless the U.S.A Bible, purportedly the only King James bible to be endorsed by him. He's also used the highly publicised mugshot of him at Fulton county Jail to sell coffee nugs, T-shirts, and more of his trading cards.

But some of these merchandises have come back to bite him. One example is his MAGA-branded guitars that had landed him in hot water with legendary instrument maker Gibson, which claimed the move infringes on trademarks.