WhatsApp Is Revolutionising Football Analytics with AI-Driven Player Reports

Twelve Football, a Swedish startup, has developed an AI-powered analytics tool, Earpiece, that simplifies football data for professionals.

Accessible via WhatsApp, Earpiece provides managers, coaches, scouts, and others with detailed player reports in response to simple queries.

By simply messaging the name of a player, such as "Tell me about Jude Bellingham," users receive a comprehensive, AI-generated analysis highlighting strengths, weaknesses, and current form in clear, natural language—far easier to navigate than complex dashboards.

Additionally, Earpiece allows for player comparisons and can identify profiles based on specific needs, such as finding the best under-21 midfielders in the Premier League.

This innovative tool makes data-driven decision-making more accessible, supporting tasks like scouting and player assessments.

Earpiece’s Ease of Access

Earpiece currently provides coverage of over 300 football competitions worldwide, including both men's and women's leagues, with data spanning multiple seasons.

Widely adopted by football professionals, particularly in Europe's top five leagues, the platform functions as a virtual assistant accessible through the widely used WhatsApp app.

Its primary strength lies in its seamless integration with WhatsApp, offering AI-generated analyses that simplify complex data, enabling faster decision-making and saving valuable time for coaches, scouts, and other football professionals.