According to Jin10, new data released by Omdia at the FED exhibition in Madrid indicates that global revenue from traditional television and online video is expected to exceed $1 trillion by 2030. This highlights a significant structural shift in the media and entertainment industry, with total revenue projected to grow from $775 billion in 2025 to $1.03 trillion in 2030. The primary driver of this growth is digital formats, particularly advertising. Online video advertising is anticipated to be the main growth engine, increasing from $309 billion in 2025 to $540 billion in 2030, with its share of total revenue rising from 40% to 53%. In the online advertising sector, social video platforms like Meta, TikTok, and YouTube will play a decisive role, generating approximately $400 billion in streaming ad revenue by 2030.