PRECIOUS METALS | Gold Investment Demand Surges in 2025, Banks Report Significant Growth

Gold investment demand among residents has significantly increased in 2025, driven by the continuous rise in international gold prices. According to Jin10, this surge has led to a rapid expansion in banks' precious metals-related businesses. Financial reports from listed banks reveal that among 13 banks that disclosed relevant data, the total scale of precious metal assets has surpassed one trillion yuan, with six banks doubling their precious metal assets. Several institutions have reported substantial growth in physical gold and gold accumulation businesses. Industry analysts believe that the ongoing release of resident gold purchasing demand is a core supporting factor for the growth of banks' precious metals businesses. Looking ahead, gold prices may fluctuate between rapid increases and temporary corrections under different scenarios, with market volatility remaining high.