Visa unveils web3 loyalty platform allowing brands to create custom branded crypto wallets

Visa has revealed a new web3 loyalty engagement solution designed to meet modern consumers’ evolving digital needs, offering immersive experiences like gamified rewards, augmented reality treasure hunts, and novel ways to utilize loyalty points. The promotional video for the service states that “traditional loyalty programs are simply an exchange of spend and reward, but consumers […] source: https://cryptoslate.com/visa-unveils-web3-loyalty-platform-allowing-brands-to-create-custom-branded-crypto-wallets/