NFT Sales Surge in July, Marking Second-Highest Volume of 2025

According to Cointelegraph, non-fungible token (NFT) sales reached over $574 million in July, marking the second-highest monthly volume this year. This represents a significant 47.6% increase from June's $388.9 million, although it falls short of January's peak of $678.9 million, the highest recorded monthly sales volume in 2025. Despite the surge in sales, the number of transactions decreased from 5.5 million to five million, indicating a 9% drop month-over-month. However, the average sale value rose to $113.08, the highest in six months, suggesting a growing interest in higher-value assets.The market dynamics also showed a shift in buyer and seller activity. Unique buyers decreased to 713,085, a 17% drop from June's 860,134, while unique sellers increased to 405,505, up 9% month-on-month. This imbalance suggests that buyers are consolidating, with fewer participants making larger purchases. The overall market capitalization for the NFT sector has risen to over $8 billion, up 21% from its valuation of $6.6 billion on July 24, according to NFT Price Floor.Ethereum-based collections dominated the NFT space in July, driven by Ether's (ETH) price surge to over $3,900, a 62% increase from its Aug. 1 price of around $2,400. At the time of writing, ETH maintains a price above $3,800. This rally influenced an increase in valuations for Ethereum-based collections, with all of the top 10 collections by market capitalization being Ethereum-based NFTs. CryptoPunks led the list in terms of total value traded over 30 days, with over $69.2 million, followed by Pudgy Penguins with $55.5 million, and the Polygon-based Courtyard NFTs in third place with $23.8 million.Pudgy Penguins showed remarkable growth, outpacing even CryptoPunks in July with a 65.44% increase in floor prices, surpassing other blue-chip collections like the Bored Ape Yacht Club (BAYC) and the Mutant Ape Yacht Club (MAYC). Ethereum continued to dominate blockchain-based NFT activity, recording $275.6 million in sales, marking a 56% growth in the last 30 days, according to CryptoSlam. Bitcoin and Polygon followed, with sales of $74.3 million and $71.6 million, respectively. Cardano showed the most significant percentage growth at 102%, while Solana saw modest gains of 8%. Despite being one of the top blockchains by NFT sales, Polygon's sales volume fell by 51.1% compared to the previous month, and BNB Chain experienced a 54% decrease in sales.