Bybit EU Rolls Out 50 USDC Bonus as Part of European Expansion Push

Bybit EU, the European arm of global cryptocurrency exchange Bybit, has launched a Christmas promotion offering 50 USDC to new users.

Running until Dec. 31, 2025, the offer targets first-time European users willing to engage with Bybit’s savings products, as the company continues to scale its presence across the European Union following its regulatory approval earlier this year.

To qualify, users must open and verify an account on Bybit EU, deposit at least €100, and allocate the funds to a Bybit Earn product for a minimum of seven days. Once these conditions are met, the platform credits 50 USDC directly to the user’s account. Bybit says the structure is designed to encourage hands-on use of its ecosystem rather than short-term trading incentives, aligning with Europe’s tighter regulatory standards for crypto platforms.

At the core of the promotion is Bybit Earn, the exchange’s suite of crypto savings products that allow users to generate passive income without active trading. The service includes both flexible savings options, which allow withdrawals at any time while accruing daily interest, and fixed-term products that offer higher yields in exchange for locking funds for predefined periods.

Supported assets include major cryptocurrencies such as Bitcoin, Ether and USDC, with rates adjusted according to market conditions. Bybit’s decision to anchor the campaign around Earn products reflects a broader strategy to present itself as a multi-service financial platform, rather than a purely speculative trading venue.

In addition to savings tools, Bybit EU offers spot trading, fiat-to-crypto conversions, and the Bybit Card, a Mastercard-backed debit card that allows users to spend crypto or euros at millions of merchants worldwide. Together, these services are intended to make crypto a more practical, everyday financial tool for European users operating under MiCA’s consumer protection framework.

Putting A Long-Term Bet on Europe

The promotion comes against the backdrop of Bybit’s MiCA license, granted by Austria’s Financial Market Authority in May 2025, which allows the exchange to operate legally across all 29 European Economic Area countries.

Bybit has since established its European headquarters in Vienna, signaling a long-term commitment to the region and a compliance-first approach that contrasts with the regulatory uncertainty still facing many global exchanges.

Bybit’s European push also follows a period of heightened scrutiny after a $1.46 billion hack in February 2025, which the company attributed to the Lazarus Group. Despite the scale of the attack, Bybit maintained withdrawals, replenished user funds within days, and later confirmed a restored 1:1 reserve ratio through an independent audit.

Since then, the exchange has strengthened its security posture, obtained ISO/IEC 27001 certification, and partnered with Zodia Custody, a Standard Chartered-backed firm, to bolster institutional-grade asset protection.

With the 50 USDC campaign, Bybit EU appears less focused on short-term incentives and more on introducing European users to a regulated, full-service crypto platform. As competition intensifies under MiCA, the promotion underscores how exchanges are increasingly using compliance, security and product breadth—not just trading fees—to win market share in Europe.