OKX global brand ambassador Jack Grealish launches my fabric global brand campaign

OKX announced on the 22nd UK time that it has renewed its contract with Manchester City midfielder Jack Grealish, allowing him to continue to serve as OKX’s global brand ambassador. OKX is also the official armband partner of Manchester City. According to the agreement between the two parties, Chiaris will participate in a series of exclusive activities to interact with fans, starting with the "my fabric" campaign launched today.

The "my fabric" brand campaign focuses on the personal journeys of Kyarish and several other brand ambassadors, highlighting their relentless fighting spirit and perseverance, as well as the various achievements they have conquered in the pursuit of their dreams. challenge. In the coming weeks and months, OKX will continue to expand its brand activities, and other yet-to-be-disclosed brand ambassadors will also appear through online and social platforms.

OKX Chief Marketing Officer Haider Rafique said: "Whether it is the joy of victory or the frustration of defeat, sports have a charm that resonates strongly with people. As a brand, we understand that if we can use our platform Providing fans with a unique perspective on their favorite players will bring huge value to fans. Therefore, we are proud to launch the "my fabric" campaign, taking everyone closer to each player and understanding how they came to sports The pinnacle of my career."

Jack Grealish said: "I am very happy to continue to cooperate with OKX. They are providing more exciting experiences for fans around the world. I am very happy to work in "my fabric" "In the event, I will share every detail of my football career and how I overcame various challenges. I hope to inspire fans to chase their dreams by sharing my experiences."

OKX and Manchester City Football Club will launch in 2022 The first cooperation was in March 2022, and the cooperation will be further deepened in July 2022, becoming the club's official training uniform partner for the 2022/23 season. In June 2023, OKX reached a new multi-year agreement with the club and became its official armband partner. Last year, OKX successfully cooperated with Manchester City Football Club and exposed millions of fans around the world to the OKX brand through innovative Web3 experiences such as OKX Collective. Fans can get up close and personal with Manchester City players such as Jack Grealish in the Web3 experience.