Super Bowl returns to tradition: Crypto assets and AI advertising will be dropped this year

Source: Blockchain Knight

For the upcoming Super Bowl LVIII, its advertising lineup unexpectedly deviates from the technology advertising that has been dominant in recent years. .

In its place, viewers can look forward to the return of traditional entertainment and comedy themes when the Kansas City Chiefs take on the San Francisco 49ers on February 11.

Big names such as BMW, DoorDash, Budweiser, State Farm and Oreo have all secured ad time for the big game, leveraging traditional Super Bowl ad themes to gain broader appeal.

This change marks that except for 2023, advertisements in emerging technology fields such as Crypto assets and artificial intelligence that appeared sporadically in previous years no longer exist.

The decision to move away from tech-heavy ads reflects not only people’s desire for entertainment but also the rising costs associated with the Super Bowl. It is estimated that a company may need to spend $7 million to play a 30-second ad in the spotlight.

Despite the heavy investment, traditional consumer brands remain undaunted and have retained their place among the most-watched shows on American television.

However, the instability of the Crypto asset market has greatly affected the decision-making process of technology companies. The aftermath of tumultuous events, including the collapse of FTX, has not only shaken investor confidence but also made advertisers more cautious.

While the Crypto Asset industry has featured prominently in past Super Bowl ads, the absence of Crypto Asset ads from this year’s ad lineup speaks volumes about the current uncertainty within the industry.

Paul Hardart, a clinical professor of marketing at New York University's Stern School of Business, said he supports this shift toward more relaxed entertainment. He believes thatadvertisers may be seeking a respite from the seriousness and complexity of recent years.

With the allure of large audiences and the emergence of A-list celebrities, advertisers are keen to capture viewers' attention with engaging, engaging programming that emphasizes humor and friendliness rather than specialized demands.

As the Super Bowl approaches, people are increasingly anticipating the series of commercials that will appear on screens during the game.

Although the absence of Crypto assets and artificial intelligence advertising marks a clear change in this year’s advertising lineup, it also reflects advertisers’ cautious attitude in the current Crypto asset industry landscape.