Beauty and Fashion Brands Use Web3 Technology To Better Engage With Consumers

Before the emergence of Web3, brands primarily relied on Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show that 77 percent of businesses use social media to reach customers.  Consumer engagement strategies are evolving, however. With the maturation of new technologies like blockchain and artificial intelligence, forward-thinking brands have […] source: https://cryptonews.com/news/beauty-and-fashion-brands-use-web3-technology-to-better-engage-with-consumers.htm