Owner Of Famous Chinese Hotpot Chain Sparks Public Outcry After Commenting That Poor Individuals Should't Dine At His Restaurant

The owner of a high-end hotpot restaurant chain in China has sparked public outrage after suggesting that individuals earning less than 5,000 yuan per month should refrain from dining at his establishments.

Du Zhongbing, the founder of Banu Hotpot, made a controversial remark during a hotpot industry symposium in Sichuan province. His comments quickly went viral on social media, as reported by China Business News.

“Hotpot is not meant for grassroots customers,” Du said at the meeting, later adding, “If you earn only 5,000 yuan a month, please do not visit my restaurants. You should go for some malatang instead.”

Banu Hotpot, known for its premium dishes, has a per-person consumption rate of around 200 yuan and operates 140 outlets across mainland China.

The restaurant is famous for its signature offerings, including tender cattle stomach and flavorful mushroom soup, and hotpot is a widely cherished culinary tradition in China, where sharing food is central to the dining experience.

In response to the public outcry, Du took to social media on February 27 to clarify what he claimed was a misinterpretation of his comments.

He explained that his remarks about "hotpot not serving the low-class" and advising those earning less than 5,000 yuan per month to avoid his restaurant were separate points, not intended to be linked.

“I was discussing the development of the hotpot industry and mentioned how it used to be more affordable but has become more expensive, which might not be a positive trend. However, every business has the right to define its positioning and select its target audience”

He continued, “Many have criticized Banu for its high prices, which has added pressure on me. My advice to people in unstable financial situations, like a fresh graduate earning 5,000 yuan a month, is to reconsider indulging in expensive dining experiences and avoid visiting Banu.”

Du further explained, “It’s important to focus on self-improvement rather than immediate gratification. That was my true intent. If my message was unclear, I take full responsibility for that.”

Despite his clarification, many members of the public remained unconvinced. One commenter noted, “People earning 5,000 yuan a month still deserve the right to enjoy expensive food. This founder seems arrogant. Let’s not forget, his business depends on customers.”

An editorial from Mengma Video echoed similar sentiments, stating, “Consumers value their freedom of choice. It’s fine to set high prices, but we do not need a boss dictating our life choices. This attitude is unacceptable.”