MrBeast Acquires Teen-Focused Financial App Step, Sparking Debate

PANews posted on X (formerly Twitter). MrBeast's acquisition of the financial app Step, which targets teenagers, has sparked discussions about the 'teen gateway.' This concept of capturing the youth market through platforms was previously associated with Bilibili, but the outcomes have been notably different. The divergence highlights the contrast in financial education approaches between the East and the West, leading to distinct outcomes despite similar discussions about engaging young people.