Lamborghini And Ubisoft Enter The Metaverse With New NFT Initiatives

According to Blockworks, Automobili Lamborghini and Animoca Brands are collaborating to introduce Lamborghini sports cars into the metaverse through the upcoming platform, Fast ForWorld. This platform will allow players to own and trade Lamborghini vehicles as digital assets across various gaming platforms, including Torque Drift 2, REVV Racing, and the Motorverse Hub. To access the ecosystem, fans will need to purchase a Lamborghini Revuelto digital asset, which will be available in November. Fast ForWorld is being developed by Gravitaslabs, a Web3-focused game design technology company and partner of Animoca Brands. In another development, gaming giant Ubisoft is set to launch the “Niji Warrior ID Cards” NFT collection on the Arbitrum layer-2 via the Magic Eden marketplace. This collection will consist of 10,000 NFTs and will feature dynamic metadata that reflects player activity in Ubisoft’s upcoming multiplayer shooter game, Captain Laserhawk: The G.A.M.E. The game is inspired by Ubisoft’s popular Far Cry series and has an accompanying animated TV series on Netflix titled “Captain Laserhawk: A Blood Dragon Remix.” This marks Magic Eden’s first NFT deployment on Arbitrum and Ubisoft’s second venture into blockchain gaming, following the gothic-themed RPG Champions Tactics: Grimoria Chronicles, which is set to launch on the Oasys layer-1 blockchain. Additionally, the NFT market has seen significant activity, with the Pods dapp recording approximately 475,000 mints and $1 million in mint volume over the past year. However, NFT trading volumes have declined to 115,000 ETH for September, the lowest since January 2021, and the number of unique NFT buyers has dropped to 30,000. In other news, Pudgy Penguins is launching “Pudgy Arcade” machines across the US, and the first Bitcoin Ordinal NFT “Ascend” will be auctioned live at Christie’s on October 10.