Cryptocurrency ads at the Super Bowl have decreased due to FTX's collapse, regulatory challenges, and a market downturn, prompting the industry to explore innovative marketing strategies beyond traditional advertising.
BrianThis also reflects the cautious attitude of advertisers in the current Crypto asset industry landscape.
JinseFinance
Coinlive Coinlive Last year’s collapse of the crypto exchange FTX resulted in a tectonic shift for the industry.
decryptThe Super Bowl isn’t full of crypto ads this time around, but there was one commercial for an NFT-powered game, featuring a QR code to scan to mint one of 10,000 free collectibles.
decryptCardano's Vasil hard fork recently launched as per the Cardano roadmap announced by Hoskinson earlier this year.
Beincrypto
CointelegraphFor the first time, FTX Exchange will advertise to mainstream fans during the Super Bowl.
CointelegraphCrypto.com and FTX have secured advertising space for their brands at next year's biggest sporting event, the Super Bowl.
Cointelegraph