Steve Kaczynski, head of community at Starbucks, has said that the NFT market may drop significantly from its historical highs, so in the hope of attracting fans in new ways, brands and loyalty programs can still exert their value.
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Coinlive Starbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs, Bank of America said.
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