A quick look at Binance’s latest Launchpool project Catizen (CATI)

Compiled by: Shan Ouba, Golden Finance Source: Golden Finance, Binance, Catizen White Paper

On September 13, 2024, Binance announced that Binance Launchpool launched the 59th project - Catizen (CATI), a cat-themed game robot built on the Telegram applet platform. Users can put BNB and FDUSD into the CATI reward pool on the Launchpool website after 08:00 on September 16, 2024 (Eastern Time Zone 8) to receive CATI rewards. The duration of the CATI activity is 4 days in total. The website is expected to be updated within approximately twenty-four hours of this announcement, prior to the event opening.

1. Launchpool Details

• Token Name: Caizen (CATI)

• Total and Maximum Token Supply: 1,000,000,000 CATI

• Launchpool Token Rewards: 90,000,000 CATI (9% of the total token supply)

• Initial Circulating Supply at Binance Listing: 305,000,000 CATI (approximately 30.5% of the total token supply)

• Smart Contract/Network Details: Ton Network

II. Introduction to Catizen (CATI)

Catizen is a unique cat-themed social entertainment experience on Telegram that combines fun interactions with the power of the TON blockchain. As a revolutionary gaming bot, Catizen not only simplifies Web3 access, but also makes mobile payments seamless, revolutionizing the way users interact with decentralized technology.

Catizen aims to attract and educate the huge Web 2.0 user base to Web3 through an exclusive partnership with TON and Telegram. This strategic partnership positions Catizen as a Web3 traffic hub with the goal of attracting billions of potential users to participate. With transparent in-game asset purchase data accessible through third-party platforms or on-chain transactions, community members, investors, and partners can easily monitor the project's economy and growth at any time.

Although Catizen has not yet launched on-chain digital assets, it currently supports the use of Telegram Stars, USDT, TON, NOT, and MNT to purchase in-game assets.

Catizen data performance (as of August 12, 2024)

• Total number of players in the game: 28,539,037

• Telegram senior users: 2,125,519

• Total users on the chain: 1,730,868

• 1,236,259 (TON)

• 494,609 (Mantle)

• Total in-game purchase amount: 20,026,623 USD

• 1,699,931 $TON ≈ 12,749,482 USD

• 1,038,011 $USDT ≈ 1,038,011 USD

• 131,216,255 ($NOT) ≈ 1,901,163 USD

• 1,008,470 ($MNT) ≈ 1,008,470 USD

• 166,474,895 ($STA) ≈ 3,329,497 USD

• Total number of paying users: 589,784

• Average revenue per paying user (ARPPU): About 33.9 USD

Social media data

• Number of fans on X platform: 2,114,056

• Telegram chat group: 400,000

• Telegram Announcement Subscriptions: 5,269,840

Key Features Overview

Catizen is a fun cat-themed game that is not only easy to pick up, but also serves as a social network and money-making platform. Through blockchain technology, *Catizen* lets players truly own the resources they earn in the game, blending entertainment with the possibility of earning financial rewards in a decentralized environment.

What makes Catizen different from traditional games is its blockchain-powered player-owned economy. This design allows players to participate in a complex, community-driven ecosystem where their in-game achievements have real-world value. By creating an open economy, Catizen provides tangible rewards to users, following a model where loyalty and engagement are rewarded with assets that can be traded or staked for additional yield.

Players can advance in the game and increase their resources through a variety of methods:

• Cat Upgrades: Merge and upgrade cats to earn higher rewards and climb the leaderboards.

• Fishing: Use Fish Coins to participate in fishing events and win leaderboard prizes.

• Invite to Earn: Invite new players and earn Fish Coins, expand the community and increase your income

• Quest Center: Complete in-game quests to earn Fish Coins, upgrade cats, and join Launchpool events.

• Stake and Mining: Stake premium Cat or Fish Coins in Launchpool to earn points and assets, turning your gameplay into a meaningful investment.

III. Catizen (CATI) Token Economics

Token Distribution

IV. Catizen (CATI) Roadmap

Q1 2024

• Catizen official public beta released on March 19, 2024.

• Seed round funding announcement has been released.

• Announce token economics and detailed economic structure.

Q2 2024

• Appeared at Hong Kong Web3.0 Carnival (TON DAY), recognized by TON Foundation founding members and TOP Labs CEO.

• Featured in Durov and Andrew's speech at #TOKEN2049.

• On April 28, 2024, the first in-game $wCATI Launchpool was launched.

• Over 170,000 participants, including over 24,000 Cats Pool participants and over 147,000 FishCoin Pool participants.

• Over $3.9 million worth of FishCoins have been staked in game credits.

• Catizen was mentioned in Pantera Capital’s blog “Investing in TON Network”.

• Featured in the TON Foundation Innovators blog series <TON Innovators: Catizen>, tweeted by TON Blockchain.

• Ranked #1 in the Open League Application Battle.

Q3 2024

• Catizen’s publishing platform Pluto Studio successfully completed a round of financing, with investors including Hashkey Capital, TOP, Folius Ventures and Binance Labs.

• Won first place in the open league application battle for three consecutive seasons.

• Completed the second interview with the TON Foundation and published it on the TON blog.

• Launched the Catizen Game Center with multiple mini games.

• Enhance AML and on-chain compliance

• Working with Elliptic to continue to achieve AML and on-chain compliance

• Build trading bots to enhance in-game and token trading experience.

• Token launch and airdrop completed.

Q4 2024

• Launchpool and Game Center open for public participation.

• Integrate 5 launchpool projects and 20 games into Catizen Game Center, expanding gameplay and earning opportunities.

Q1 2025

• Develop a task platform with a full Web3 advertising system to increase user engagement and rewards.

• Start AI Cat integration, introducing virtual companions to enhance the community experience.

Q2 2025

• Fully launch the AI ​​Cats feature, allowing users to interact with smart cat images for a more immersive gaming and social experience.

V. How to get $CATI through games

$CATI tokens are not generated directly by playing games, but are distributed through airdrop activities based on each player's contribution to the game ecosystem.

Contributions include the user's activity level, which will help us evaluate the user's authenticity and reliability. The frequency of on-chain interactions, in-game social behavior, and the completion of daily tasks are some of the key criteria for verifying the authenticity of real users.

Game Mechanics Overview

The main factors that affect the game score include:

• vKitty Coin Earning: Higher-level cats can generate more income, requiring players to invest more effort in cultivating them.

• FishCoin Consumption: Purchasing and consuming FishCoin can quickly help players gain a lot of benefits in a short period of time.

• wCATI: Only as an exclusive gift for the first Catizen Launchpool participant, no longer issued. Players holding wCATI will receive an additional share of Catizen airdrops!

• xZEN: Rewards players who complete assistance and on-chain interactions in Catizen, symbolizing the social spirit of our airdrops.

Q3 2025

• Catizen has expanded more than 200 mini programs, turning them into a comprehensive mini-game and social hub.