An interesting game can indeed quickly attract players and achieve short-term success, but fun itself is usually not enough to correctly evaluate a project. The blockchain game projects that are truly developed reasonably and achieve long-term success all rely on a solid technical foundation.
Catizen is a popular game in the Telegram and TON ecosystems, and has grown rapidly since the beta version was released on March 19, 2024. The game combines elements of the metaverse, GameFi, and AI, with more than 22.5 million players and nearly 1.3 million blockchain users. Daily active users reached a peak of 3.5 million.
Catizen's innovative Play2Airdrop model allows players to receive future airdrops while playing games. This novel approach has greatly contributed to its popularity.
Catizen's short-term success seems unexpected, but it is actually reasonable. Unlike other blockchain game competitors that invest heavily in advertising, Catizen's native growth relies on its solid technical infrastructure.
Compared to competitors that rely on third-party game engines, Catizen has built its own game engine, Catizen Game Engine. Designed specifically for Telegram applets, this game engine supports three unique features: high-performance millisecond multi-thread loading, data tracking, and global distributed loading technology.
High-performance millisecond multi-thread loading: using multi-thread asynchronous loading technology, multi-core processor parallel computing, reducing main thread blocking, speeding up game startup, ensuring smooth scene transitions, and bringing seamless experience to players.
Data tracking: built-in real-time data analysis platform, with multi-dimensional data mining and machine learning capabilities, optimize game content, improve user retention and payment conversion rates. Supports custom reports and real-time monitoring to drive decisions with data.
Global Distributed Loading Technology: Integrate the global content delivery network (CDN), use smart edge computing and regional cache to ensure fast resource allocation and low-latency downloads, so that players can enjoy high-quality gaming experience wherever they are.
Catizen's game engine is designed to be lightweight, so that it can run smoothly on devices with different performance, especially on mobile devices. The engine supports multiple operating systems and devices, including Android and iOS, allowing players to seamlessly switch game programs on different devices through Telegram. In addition, Catizen's engine optimizes integration with Telegram, using its API and Bot functions to achieve closer interaction and player social experience.
Catizen's software development kit (SDK) provides a one-stop service, with the goal of allowing H5 game developers to achieve one-click release on Telegram by accessing the SDK. The entire operation only requires three steps: create an H5 mini game, connect to the Catizen SDK and game engine, and release it in the Catizen game center with one click.
Pluto Studio is the development team behind Catizen. It has been engaged in the Web2 mini-program game track since 2018 and has a lot of successful experience. After entering the Telegram Web3 game track, they are like a duck in water. It is reported that the Catizen team has signed contracts with 18 popular WeChat mini games and will use its valuable chain reform experience and rich TON ecological deployment experience to gradually launch these games on the Catizen game platform.
Compared with traditional blockchain game SDKs, Catizen SDK provides a simple way to create and manage Telegram Bots, allowing games to easily implement functions such as message processing, user interaction and game notifications, such as inline buttons, quick replies and chatbots, to enhance the interactivity and user experience of games. Catizen SDK supports multiple operating systems and devices, allowing developers to build cross-platform gaming experiences, and the simple and powerful API allows developers to efficiently implement various game functions. Coupled with professional technical support, Catizen SDK helps developers quickly solve problems, improve development efficiency, and achieve high-quality, cross-platform games, while making full use of the characteristics of the Telegram platform to provide rich user interaction and commercialization opportunities.
Currently, there are many Gaming Bots deployed on Telegram, and there are about 300 projects on the TON chain, most of which are accessed through the application center. Most of the mini-games in the Telegram ecosystem still use traditional technical features, such as using the Telegram Bot API for development and supporting H5 interactive experience. These technical solutions lead to poor ecological scalability and eventually turn themselves into an isolated island in the Telegram game ecosystem.
Many Telegram applets are too dependent on the Telegram platform, are susceptible to API restrictions, are difficult to acquire and retain users, and have limited technical support and development resources. In contrast, Catizen relies on the Telegram ecosystem, but does not rely on it. They use their exclusive game engine and SDK to create a technical barrier and build a complete and sustainable full-ecosystem game, which makes Catizen stand out in the fierce market competition.
For example, Catizen's multi-thread asynchronous loading technology is unique in the Telegram game ecosystem and effectively solves the problem of poor gaming experience caused by a large number of players online at the same time. The technology handles multiple tasks without blocking the main thread, which means that when the user is performing an operation, the game can load other content in the background, improve the overall response speed, and load different parts of the game at the same time to reduce the user's waiting time.
Catizen's global content delivery network (CDN) provides players with a smoother and more stable gaming environment. Through a global server network, game content is cached to the server closest to the player, significantly reducing latency and increasing content loading speed. Compared with other Telegram ecosystem games that often experience freezing and crashes, Catizen uses CDN to effectively share server loads and ensure that the game remains stable during high concurrent access.
In addition, Catizen deeply integrates various functions of Telegram to provide a seamless and unique user experience, fully utilizing the social features of the Telegram platform to enhance user interaction and stickiness, thereby more effectively acquiring and retaining users. Games can keep in touch with players through message push, group interaction, and other methods to increase user return rates. Catizen's SDK enables developers to quickly develop and iterate game features, quickly make adjustments and optimizations, and improve user experience and game life cycle.
In fact, it seems easy to simply deploy a small game on Telegram, but there are only a handful of projects like Catizen that respond to various user and market needs in a short period of time, especially in the highly competitive blockchain game field. Many people want to do it but can't.
Compared with Telegram ecosystem games built from scratch, Catizen's SDK and game engine greatly reduce the complexity of development and save a lot of time. In addition, new smart contract languages may have a certain learning curve, but these languages are often optimized for specific blockchains. For similar products on the market, it usually takes a long time to use new languages (such as Tact, FUNC) on the TON chain to develop on-chain interactions, debug various functions, and finally optimize the user experience mechanism. In this process, Catizen has already completed functional improvements and multiple rounds of iterations.
In a word, the response speed determines the flow of users, and the development barrier of the game engine lies in experience and first-mover advantage. Today, Catizen has integrated these technical strengths.
Catizen stands out in the crowded Telegram applet field with its strong technical foundation. Unlike many other games that rely heavily on the Telegram platform, Catizen's dedicated engine and SDK provide an excellent user experience even under high load. This technological advantage enables Catizen to respond quickly to user and market needs, making it a leader in the blockchain gaming space.
Catizen has outlined a clear 12-month roadmap consisting of six phases:
While Catizen's strong technical foundation and rapid growth are impressive, maintaining this momentum requires continuous innovation and community engagement. The blockchain gaming industry is highly competitive, and even mature platforms will find it difficult to maintain their user base without continuous improvement.
As of June 4, 2024, Catizen has attracted nearly 13 million players, with nearly 1.9 million daily active users, 802,000 on-chain users, and more than 9.55 million on-chain transactions, making it one of the fastest growing projects in the Web3.0 ecosystem game user base.
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