The secret behind the continued success of TON ecosystem

On August 21, 2024, with the official announcement of Binance Launchpool, the new meme coin DOGS on the TON chain will be launched on Binance, the world's largest cryptocurrency exchange.

Since its launch, the DOGS project has seen a surge in the number of users in just one month due to its simple and easy-to-use participation method and viral social media spread. According to the latest data, the DOGS community has exceeded 16 million subscribers on Telegram. This huge user base not only demonstrates its own appeal, but also injects strong momentum into the continued popularity of the TON ecosystem.

Looking back at the history of TON ecology, one can't help but think of Notcoin, which also made waves in the circle not long ago. Both projects have gained amazing market attention in a very short period of time, but are their paths and methods of success the same? What is the secret of TON ecology's "long-term success" in 2024? This article will explore the rise of DOGS and Notcoin in depth, and analyze the unique advantages of TON ecology in the crypto market.

01

The Rapid Rise of DOGS and Notcoin

The success of DOGS and Notcoin demonstrates the rapid rise of meme projects in the TON ecosystem, and the two have significant similarities in many aspects.

First, both projects rely on Telegram's huge user base and TON's technical support to gain widespread attention from the beginning. Through the rapid spread of social networks and viral marketing strategies, both DOGS and Notcoin have accumulated millions of users in a short period of time. For example, DOGS attracted more than 16 million Telegram subscribers in one month, a rate rarely seen in the history of cryptocurrency. And Notcoin also successfully attracted 20 million users within 26 days of its launch, demonstrating its strong market appeal.

Technically, both attract participants through simple and intuitive user experience. DOGS provides users with a simple operation interface through a Telegram robot, and users can get DOGS token airdrops with just a few clicks. This barrier-free participation method has also made DOGS spread rapidly among Web2 users. Notcoin has won the favor of a large number of users with its "click mining" game mode. Players get tokens by clicking on the screen on Telegram. This gamification operation greatly reduces the user's participation threshold and increases its appeal among young users.

The rapid rise of both is also closely related to their strong performance on social media.

With the help of a large number of KOLs, DOGS quickly occupied the social media platform, especially on X (formerly Twitter) and Telegram, which triggered a lot of discussion. On the first day of its launch alone, topics related to DOGS covered millions of users, forming a strong dissemination effect. Notcoin also benefited from the promotion of social media. Its appearance at the TON Ecosystem Conference and subsequent community interaction allowed Notcoin to accumulate a large number of loyal users in a short period of time.

In addition, both DOGS and Notcoin have received support from mainstream cryptocurrency exchanges, which is also one of the important factors for their success. Binance's support for these two projects is particularly critical. DOGS and Notcoin have obtained mining and trading opportunities on Binance Launchpool, respectively, further enhancing their market influence. Data shows that Notcoin's trading volume in the first week after its launch on Binance reached 4.646 billion US dollars, while DOGS's market expectations further heated up after Binance announced its support for its launch, attracting more investors' attention.

Although the two have similar paths to rise, they have different details and execution of market strategies, which also provides different development models and success examples for the TON ecosystem. The success of DOGS and Notcoin has verified the huge potential of the TON ecosystem in meme culture and community-driven projects, and also demonstrated the ability of the TON ecosystem to continue to innovate and expand in 2024.

02

Differentiation strategies of DOGS and Notcoin

Although DOGS and Notcoin have many similarities in their rise paths, they show significant differences in positioning and market strategies.

As a meme coin project in the TON ecosystem, DOGS mainly relies on meme culture and community drive to acquire users. Its strategy focuses on quickly attracting a large number of users to participate through simple and barrier-free operation methods.

For example, the core participation mechanism of DOGS relies on Telegram robots, which not only facilitates users to obtain DOGS token airdrops, but also achieves viral spread through the invitation mechanism. In less than a month, the number of DOGS Telegram subscribers quickly exceeded 16 million from zero, demonstrating its amazing spread speed.

In contrast, although Notcoin also originated from the TON ecosystem, its market positioning is more diversified. Notcoin does not rely solely on the power of meme culture, but consolidates its market position through more complex and diverse strategies. Notcoin attracted a large number of users through the "click mining" model in the early stage, but over time, Notcoin gradually expanded its influence in the TON ecosystem. Notcoin has successfully built a more stable and long-term ecosystem through cooperation with multiple projects, especially innovations in NFT and point mining. For example, Notcoin's joint activities with Binance and cooperation with OKX have enabled it to not only rely on the initial meme effect, but also improve user stickiness and participation through actual products and services.

In terms of market strategy, DOGS pays more attention to emotion-driven and community resonance. By creating a relaxed and interesting atmosphere, it has attracted a large number of Web2 users who may not be familiar with cryptocurrencies, but are attracted by the simplicity and low threshold of DOGS. Notcoin has adopted a more robust market strategy, focusing on the cultivation of long-term users and the construction of an ecosystem. Notcoin not only relies on its innovative mining model to attract users, but also further expands its market influence through deep integration with Telegram.

Summary

In general, the continued popularity of the TON ecosystem in 2024 is due to the combined effect of multiple key factors: the deep integration of TON and Telegram provides a huge user base for its project; the technical advantages of the TON ecosystem have laid a solid foundation for the success of its project; and the outstanding performance of the TON ecosystem in market promotion and community building is also an important factor in its success.

Finally, the continuous innovation and flexible adaptability of the TON ecosystem are important reasons for its "long-term popularity" in 2024.

The TON ecosystem continues to explore new application scenarios and business models, and always maintains market sensitivity and innovative spirit. This ability to continuously innovate enables the TON ecosystem to remain vibrant and continue to attract new users and investors in the face of market fluctuations and competition.