Why is Notcoin so popular?

Author: Teddy Zheng Haosheng, Source: Author's Twitter @TeddyAC01

Summary of Notcoin's success: It can only be used as a reference, not copied.

Products cannot be copied

1. User groups cannot be copied

Notcoin is a user group that directly uses Telegram, and what it does is to dig deep into the value of users. Telegram can increase the cost of hairballing, and probably nothing can scare off the studio at that time. The design of the Notcoin project serves those who don't understand web3, and the preliminary work of Ton makes onboarding easy. If a copycat is made on Ton, will it spend money to buy old users again? Now this track is definitely being targeted, and if the capital threshold is not designed, it is afraid that it will be hollowed out.

2. The operating flywheel cannot be copied

Notcoin and Ton are deeply bound, Notcoin brings traffic to Ton, and Ton tilts its operating resources to Notcoin. Notcoin invests, and Ton collects. This phenomenon started this year from Solana, and all Meme patterns: Meme has an ecological niche. There is no Meme niche on Ton, and other ecosystems do not have so many differentiated users.

3. The market environment cannot be copied

The God disk cannot be copied, it is determined by the market.

Web3 projects are extremely network-scale economies. Our market is a unified large market, and the market segmentation is not that large. Copycats are directly competing with God disks, and they cannot win or lose. If you win, the God disk will collapse and copycats will collapse. Copycats cannot reach scale and cannot obtain traffic from exchanges, media, etc.

Now it is the middle and late stages of the bull market. Copycats need to develop for half a year like Notcoin. There is no time.

Experience can be inherited

Design product processes for target groups.

There are 900 million monthly active users on Telegram. Notcoin has increased the number of users by 35 million in half a year, and the remaining market is still huge. We need to use differentiated projects to onboard other users. The method should take into account the speed of onboarding and the differentiation of product coverage.

Currently, the fastest-growing projects are streaming media, short videos, and games. Among them, I recommend short videos first.

I think we can launch a decentralized blood-sucking attack on the content of mainstream video products through token economics. Scale up first, then govern.

The recommendation algorithm is the core.

Coordinate the interests of multiple parties and reuse operational resources

From the perspective of Notcoin alone, its profit point is very late. It is necessary to activate enough users with airdrops, issue coins on large exchanges, and have liquidity before it can have operational value with market makers and gambling value with gamblers. According to the traditional market, the boss has 60% of the market, the second 20% of the market, and the rest of the market is divided by others.

This kind of zero-cost, low-threshold way of mining human mines is actually not high per customer. Converting ordinary users into paying users requires additional screening and conversion

Pepe has 6.1 billion FDV and 230,000 currency holding addresses; WIF has 3.3 billion FDV and 140,000 currency holding addresses; Slerf has 61,000 currency holding addresses and 155 million FDV

Notcoin has been developed for more than half a year, with a valuation of 1.2 billion, 35 million interactive accounts, and 1.59 million currency holding addresses.

To be the second, with a valuation of 400 million, at least 20 million interactive accounts and 900,000 currency holding addresses are required.

Notcoin is a project that makes the most of the Telegram user community. Putting aside some commonly used wealth effect methods, it still has some special advantages over traditional online earning projects:

1, real users.Notcoin is a zero-cost project developed based on the telegram user community. The registration cost of Telegram users is not low, and it needs to be bound to a phone, email, etc., and there are traditional web2 anti-fraud and account blocking methods. It is difficult for unofficial big users to form. Because it is a Meme coin, the airdrop mechanism is less likely to be manipulated by the studio. For those who manipulate it, the time cost is very high. The real users are the reason why the exchange is willing to take over.

2. Pi Network is also such a project, but it lacks value precipitation and no one comes to pay for it. But Ton and Notcoin can.

Notcoin can rely on Ton's account system and wallet system to pay for it. Ton is a peer-to-peer encrypted payment system with a smart contract system based on the Telegram social tool. Telegram is also developing mini apps such as applets and games, and developing payments, with the aim of further tapping the value of 800 million users. Notcoin does not make money, and even loses money. As long as users build up the habit of using encrypted assets, these data can be taken back in the traditional financial market.

https://finance.yahoo.com/news/telegram-co-founder-durov-says-061752014.html

3. The reverse inference of Notcoin is very successful, but Notcoin's success may be accidental. The operating cost of the project is not high. First, the project activities are made together with the Ton ecosystem, and it is free to divert traffic from Ton. Development is simple, and the type of currency is meme. Ordinary people will find it difficult to find resources, but if you consider that this is part of Telegram's user conversion strategy, then these costs can be ignored. Telegram and Ton are open to trial and error.

4. The threshold of Telegram increases the cost of making money, the meme attribute lowers user expectations, and time is exchanged for tokens. There will not be too many studios that can really invest heavily in making money. In the absence of big players, market makers will be better at controlling the market, and there are big exchanges providing liquidity, so it is easier to talk to DWF.

5. Multiple ways to monetize traffic. Invest in games, invest in content, and install stories.

Experience:

Lower costs: costs are divided into development costs, operating costs, market making costs, and time costs. The last three are the big ones.

Operational costs should be combined with the company's own resources, and idle resources should be used flexibly. The target users of the project should be accurately identified to lower the threshold for users to join.

By mining airdrops and using the account system of Telegram, the vast majority of coins can be distributed more evenly, and the market-making cost will be lower.

Observe data at any time, and use data to raise worms. People are more important than money. Find a path to achieve massive adoption by users. (Massive adoption of funds has been done by Wall Street, and now everyone is doing massive adoption of people)

Increase income: Killing two birds with one stone is the core. Be able to tell a better story and sell traffic at a higher price.

Summary:

If it is a single-project operation, the cost will be higher.

For zero-cost projects, controlling the studio is the key, and it is more vulnerable to sniping by the studio when the focus and heat are high.

Control the transparency of data and tell a good story about data.

The bureau itself is allocation. Exchanges have liquidity and need trading volume, blockchain infrastructure has money and operational activities, and needs active data and traffic, communities have traffic and need money, and retail investors need hope.