Google Faces New EU Investigation Over Advertising Practices

Google is under scrutiny by the European Union as it faces a new investigation regarding its advertising practices on its search engine. Bloomberg posted on X, highlighting concerns that Google may be manipulating advertising costs illegally. This development adds to the tech giant's ongoing challenges with EU antitrust fines, which have already amounted to billions of euros. The investigation seeks to determine whether Google has violated competition laws by unfairly influencing the pricing of advertisements, potentially disadvantaging competitors and advertisers. The EU's focus on Google's advertising practices underscores the broader regulatory efforts to ensure fair competition in digital markets. As the investigation unfolds, Google may face further penalties if found in violation of EU regulations.