NFT Projects Focus on IP and Utility Amid Declining Speculative Demand

NFT projects are increasingly emphasizing intellectual property (IP) and utility as speculative demand diminishes. According to NS3.AI, CoinDesk Research reported over $13 million in retail sales for Pudgy Penguins, highlighting a shift in the market. Industry executives note that scarcity alone is insufficient to maintain value, urging projects to develop robust business models, achieve product-market fit, and establish sustainable use cases to remain competitive.