Binance Announces Simple Earn Promotion for PLUME and ETH Products

According to the announcement from Binance, Binance Simple Earn is launching a promotion for PLUME and ETH products that will run from 2026-09-01 00:00 (UTC) to 2026-09-20 23:59 (UTC). Eligible users who make new subscriptions to ETH Flexible Products or PLUME Simple Earn Products during the Promotion Period will have a chance to share $200,000 worth of BNB rewards. To qualify, users must subscribe to at least an additional 0.02 ETH to Flexible Products or 5,000 PLUME to Flexible or Locked Products. Participants will be ranked by Total Campaign Points, which are calculated using task points, a promotion period multiplier, and holding snapshot points. The announcement says the multiplier starts at 20x on Day 1 and decreases by 1 each day, while holding snapshot points are based on the total USD value of ETH Flexible Product and PLUME Flexible and Locked Products holdings at 2026-08-31 23:59:59 (UTC). Binance also stated that points may be deducted for withdrawals, redemptions, transfers, and ETH borrowed via Flexible Rate Loan during the Promotion Period, and that users with the same final score will be ranked by participation time, with earlier participation receiving priority. The reward structure ranges from 46 BNB for 1st place to 0.028 BNB for 1,001st to 1,500th places, while all remaining eligible users will equally share 5 BNB, capped at 0.01 BNB per user. Binance said BNB rewards are scheduled to be distributed by 2026-10-08 23:59 (UTC), unless otherwise advised. The announcement also notes that only users who complete identity verification during or before the Promotion Period and confirm participation on the campaign page can qualify for rewards. Binance added that sub-accounts will not be treated as independent accounts for this promotion, and that subscription amounts from sub-accounts will be combined with the master account’s standard subscription amount. The company said PLUME is an institutional open finance platform backed by Apollo Global Management, Galaxy Digital, and Brevan Howard, and noted that it holds an SEC transfer-agent registration via Kimber Transfer Agency LLC and a license from the Bermuda Monetary Authority.