According to Foresight News, OpenAI is exploring the introduction of advertising into its artificial intelligence products as a means to generate new revenue streams. This development comes as the company, known for developing ChatGPT, seeks to diversify its income sources. In an interview with the Financial Times, OpenAI's Chief Financial Officer, Sarah Friar, revealed that the company, valued at $150 billion, is contemplating an advertising model. Friar emphasized that OpenAI intends to be cautious about when and where they implement advertising.
The San Francisco-based company recently secured $6.6 billion in new funding in October. As part of its strategy to incorporate advertising, OpenAI is reportedly recruiting talent from major tech companies like Meta and Google. This recruitment effort has been confirmed by multiple sources and an analysis of LinkedIn profiles conducted by the Financial Times. The move to consider advertising reflects OpenAI's broader strategy to enhance its financial sustainability while continuing to innovate in the AI sector.