SOS Ltd announces a $50M Bitcoin purchase, sparking a 40% surge in stock price as it leverages Bitcoin’s rally and institutional momentum.SOS Ltd Invests $50M in Bitcoin, Shares Rally Over 40%China-based SOS Ltd, a financial services firm operating a Bitcoin mining facility in the United States, has pledged to purchase $50 million worth of Bitcoin (BTC). The announcement, made on Nov. 27, comes as Bitcoin continues its meteoric rise, and the company's stock surged over 40%, closing at $9.93 and climbing further in after-hours trading.The company’s board approved the Bitcoin acquisition as part of its long-term strategy, viewing Bitcoin as a store of value and a strategic asset. SOS plans to deploy investing, trading, and arbitrage strategies to maximize returns and hedge against market volatility.Riding Bitcoin’s Bull RunBullish Market SentimentSOS chairman and CEO Yandai Wang emphasized Bitcoin's strength, stating:“Bitcoin market performance is robust, supported by positive developments such as the launch of Bitcoin-related ETFs and improvements in U.S. regulatory frameworks.”Bitcoin Rally Boosts InterestBitcoin surged 40% in November, flirting with the $100,000 milestone after hitting a high of $99,860 on Nov. 24.Institutional and corporate interest in Bitcoin is at an all-time high, with firms like Rumble and Genius Group recently announcing similar moves.SOS Stock Performance: A Mixed BagStock Surge: SOS shares peaked at $15.35 during the Nov. 27 trading day before settling at $9.93, up 43% on the day.After-Hours Gains: Shares climbed an additional 14.5% to $11.36 in after-hours trading.Year-to-Date Decline: Despite the rally, SOS shares remain down 86.5% this year, reflecting broader challenges, including a noncompliance notice from the NYSE in August.Bitcoin’s Rising Appeal to Struggling CompaniesSOS Joins the TrendSOS follows a wave of struggling firms leveraging Bitcoin’s rally to buoy market sentiment:Rumble: Announced a $20 million Bitcoin purchase on Nov. 25, driving its stock up 13%.Genius Group: Acquired 110 Bitcoin for $10 million this month, with plans to hold 90% of reserves in Bitcoin.A Strategic Shift Amid Financial PressureSOS, like Rumble and Genius Group, has faced years of financial struggles. Despite its Bitcoin mining operations, the firm last posted a net income gain in 2020, and its shares have plummeted 99.9% from their 2017 peak of $84,900.Bitcoin Bet Sparks Optimism for SOS SOS Ltd’s $50M Bitcoin investment underscores the growing trend of struggling firms turning to cryptocurrencies to capitalize on market momentum. While the move has temporarily buoyed SOS shares, the long-term impact remains uncertain as the company works to regain investor confidence amid ongoing financial challenges, according to Cointelegraph.
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