Fragmentation, Fraud, And Measurement Gaps Remain Biggest Obstacles For Connected TV, Says Technologist Tal Melenboim

CTV is growing rapidly, but hurdles in measurement, identity, and fraud remain. Fragmentation is the biggest issue, but shared identity systems and privacy-safe data can help build trust. Success will be evaluated based on incremental reach and sales lift. Privacy regulation is also reshaping strategies source: https://www.benzinga.com/markets/tech/25/08/47173538/fragmentation-fraud-and-measurement-gaps-remain-biggest-obstacles-for-connected-tv-says-technologist-tal-melenboim?utm_source=cryptopanic.com&utm_campaign=partner_feed&utm_medium=partner_feed&utm_content=site