https://www.theblock.co/post/212233/fox-entertainments-masked-singer-show-launches-token-gated-fan-experience?utm_source=news.xml&utm_medium=rss
Fox Entertainment 及其 web3 部门 Blockchain Creative Labs 正在为该网络的热门歌唱比赛节目“蒙面歌手”推出一种新的令牌门控粉丝体验。
称为“蒙面歌手之星”的不可替代代币或 NFT 的持有者将能够“观看本季参赛者的幕后花絮和忏悔的独家内容。” Fox 在一份声明中表示，NFT 的价格约为 50 美元，限量供应 1,050 个。
粉丝们需要通过扫描二维码赢得购买 NFT 的机会，然后参与互动活动，例如对他们认为会晋级的参赛者进行投票。通过参与，粉丝将能够“升级他们的忠诚度通行证”。并有资格购买 NFT，这将解锁额外的独家内容。该媒体公司表示，粉丝投票不会影响节目的结果。
Fox 和 Blockchain Creative Labs 的举动是好莱坞媒体公司结合现有品牌的知名度、区块链技术和游戏化以吸引粉丝的最有力的例子之一。福克斯的战略是增加粉丝参与度和其顶级知识产权之一的货币化。
AMC Networks 还利用区块链技术与粉丝互动，利用 NFT 工作室 Orange Comet 帮助其根据热门节目“行尸走肉”打造在线粉丝体验。据 OpenSea 称，这些 NFT 已经产生了数百万美元的交易量。
“蒙面歌王”周三晚上播出了季首播。现在已经是第 9 季，该节目在美国福克斯电视台大受欢迎，连续四年被评为全美最佳无剧本电视节目，每集平均获得超过 700 万“多平台观众， ”该公司在一份声明中说。
Fox's Blockchain Creative Labs 与加密基础设施公司 MoonPay 合作，帮助推出新的令牌门控粉丝体验。
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