Méliuz Becomes First Public Company in Brazil to Adopt Bitcoin Treasury Strategy

Méliuz Doubles Down on Bitcoin Strategy After Shareholder Backing

Brazilian fintech firm Méliuz has officially embraced Bitcoin as a core part of its corporate identity, following strong shareholder approval for its revised treasury strategy.

On 15 May, the company confirmed it had changed its corporate purpose to include Bitcoin accumulation as a strategic focus—making it the first publicly listed firm in Brazil to take this approach.

Nearly 275 BTC Added After Approval Vote

The move was accompanied by a fresh purchase of 274.52 Bitcoin, costing the company approximately $28.4 million at an average price of $103,604 per coin.

This brought Méliuz’s total Bitcoin holdings to 320.25 BTC—currently valued at over $33 million.

This latest buy builds on the company's initial acquisition of 45.73 BTC in March, a move that was greenlit when Méliuz’s board authorised up to 10% of its cash reserves to be allocated to Bitcoin.

At the time, the company spent around $4.1 million on its debut purchase.

Why Méliuz Is Reframing Its Mission Around Bitcoin

Instead of treating Bitcoin as a hedge or diversification tactic, Méliuz has fully aligned its capital structure around the cryptocurrency.

The firm now defines its mission as seeking to “accumulate Bitcoin in an accretive way for shareholders” using operating cash flow and market mechanisms.

Méliuz stated in its press release,

“A Bitcoin Treasury Company’s main mission is to accumulate Bitcoin in an accretive way for shareholders. Using its cash generation and corporate and capital market structures to increase exposure to the asset over time.”

The transformation was also hailed by Méliuz’s executive chairman, Israel Salmen, who posted on X that shareholders had officially approved the change, calling it a “historic day.”

Stock Price Surges Over 116% Since First BTC Buy

Since Méliuz made its initial Bitcoin acquisition on 6 March, its share price has climbed sharply.

From 0.68 USD to 1.47 USD, the stock has risen by more than 116%—placing it among the top performers on the Brasil Bolsa Balcão this year.

Following the announcement of its Bitcoin strategy in April, Méliuz’s share price jumped more than 14% in a single day—from 3.28 to 3.76 Brazilian reals (approximately 0.64 to 0.73 USD).

Over five days, it gained 27%, hitting 3.85 reals (around 0.75 USD).

Opt-Out Option Given to Dissenting Shareholders

Ahead of the vote, shareholders who disagreed with the new Bitcoin-centric direction were given a window to exit.

Investors who held shares before 14 April were allowed to request reimbursement, a standard measure during major shifts in corporate structure.

Despite the option, the vast majority of investors voted in favour of the change during the extraordinary general meeting.

Méliuz Joins Global Firms Pivoting to Bitcoin Treasuries

Méliuz now joins an expanding list of public companies turning to Bitcoin as a primary treasury asset, following in the footsteps of Michael Saylor’s Strategy, which has led this model since 2020.

Most recently, Strategy purchased 13,390 BTC for $1.34 billion on 11 May.

Elsewhere, Bahrain’s Al Abraaj Group became the first listed firm in the Middle East to adopt Bitcoin for its balance sheet, starting with a 5 BTC buy and hinting at future expansion.

In the US, David Bailey’s Bitcoin-focused holding company Nakamoto recently raised $710 million through a merger to accelerate its Bitcoin-centric operations.

Meanwhile, New York-based DayDayCook (DDC Enterprise) announced plans to accumulate up to 5,000 BTC over the next 36 months, starting with a 100 BTC purchase this week.

Public Companies Now Hold Nearly 688,000 BTC

According to data from Bitwise, publicly listed companies collectively held around 688,000 BTC at the end of Q1 2025.

That figure represents a 16.1% increase from the previous quarter, with approximately 95,431 BTC purchased during the first three months of the year.

Méliuz was among 12 companies that added Bitcoin to their treasuries for the first time during the quarter, joining new entrants such as video-sharing platform Rumble.