The 'stablecoin sandwich' is dead: Why the next phase of crypto payments is all about the user relationship

The concept of the 'stablecoin sandwich' has reached its conclusion, signaling a significant shift in the landscape of cryptocurrency payments. Moving forward, the emphasis will increasingly be placed on fostering and nurturing user relationships rather than relying solely on the traditional mechanisms of stablecoin transactions. As the industry evolves, it becomes clear that enhancing user experience, building trust, and establishing deeper connections with clients are paramount to the success and adoption of cryptocurrency payment systems in this new phase. This transition highlights the importance of understanding user needs, preferences, and behaviors as the foundation for developing innovative and efficient payment solutions in the ever-changing crypto ecosystem. source: https://www.coindesk.com/business/2026/02/28/the-next-phase-of-stablecoin-payments-is-distribution