The digital space is seeing a new migration trend.
With TikTok under scrutiny in the United States, millions of users are flocking to alternative platforms like Xiaohongshu (Little Red Book), redefining online cultural landscapes.
The migration of TikTok creators and users—many from the US and Europe—has been referred to as a modern "Exodus," with the app soaring to the top of the App Store charts.
Following the looming threat of a TikTok ban in the US, creators and content consumers seeking an escape route have found a new home in Xiaohongshu.
The platform, known for its lifestyle and shopping-centric content, suddenly became a digital haven for influencers, fashionistas, and content creators disillusioned by censorship and restrictions on TikTok.
Its unexpected rise in popularity has led foreign users to affectionately nickname it "Rednote, the Book of the World."
Xiaohongshu is not only witnessing a surge in international users, but the platform has also been quick to adapt.
Recently, Xiaohongshu updated its short video interface, drawing inspiration from TikTok’s user-friendly and immersive design.
This subtle design overhaul signals that the app’s developers are ready to welcome its new, global audience with open arms.
One amused user noted,
"This team operation is out of this world."
While users are thrilled about the platform’s shift to accommodate foreign audiences, Xiaohongshu's rising success is not without its challenges.
Early investors like Zhu Xiaohu are reportedly rubbing their hands together in anticipation, though some worry about the impact of these sudden changes on the platform’s long-term goals.
Meanwhile, as the app becomes a hotspot for digital nomads, the unique blending of Chinese and Western culture on Xiaohongshu is evident.
One user quipped,
"The biggest suggestion for Xiaohongshu’s CEO is to quickly improve his English for future US hearings."
With the influx of international users, creative minds have also spotted a golden opportunity to make money on Xiaohongshu.
One user casually posted:
"One dollar for giving foreigners a Chinese name. One dollar for zodiac readings. One dollar for face readings. One dollar to check their birth charts."
In an ironic twist, crypto enthusiasts have quickly recognised this as an opportunity, proposing alternate payment methods through various cryptocurrencies.
Interestingly, the rise of Xiaohongshu also brings a new wave of digital refugees—crypto enthusiasts who are leaving platforms like TikTok for spaces where they can freely engage in discussions about digital currencies.
Major crypto companies are also taking notice of the shift, aiming to tap into the influx of new users, with some exploring advertising partnerships with Xiaohongshu.
Coinbase has allegedly even begun soft-pushing content on the platform.
Meanwhile, users have started exploring various crypto-themed memes and discussions, leading to the emergence of discussions of “cult cryptocurrencies” like Ripple’s token, $XRP.
Some Chinese users are even adopting new "beliefs" associated with these altcoins, further adding to the cultural collision of finance and social media on Xiaohongshu.
Xiaohongshu is becoming a fertile ground for the development of crypto-related memes.
Just as TikTok helped foster viral trends like "chillguy" or "apple," Xiaohongshu is positioning itself as a new arena where meme coins could emerge.
Chill Guy is a popular meme featuring a humanoid brown dog in casual attire, exuding a carefree and relaxed attitude.
These memes, which are often tied to digital currencies, have the potential to grow into global cultural symbols.
One insider speculated,
"The next viral meme could come straight from Xiaohongshu’s comments section. It could be born out of a Chinese internet meme or a unique cross-cultural 'Chinalish' twist."
Presently, several memes related to Xiaohongshu, like "$xiaoya," "$momo," and Captain Potato, have emerged, but none have yet reached the status of a major viral sensation.
As foreign users immerse themselves in the content and memes on Xiaohongshu, they are beginning to appreciate the distinct charm of Chinese internet culture.
A US user commented,
"Americans are so serious and boring—our feeds are filled with cats, dogs, and coffee tips. Over here in China, everyone is a living meme, with humor and abstract thought at every corner."
Xiaohongshu is rapidly transforming into a platform where cultural exchange, digital currency, and meme economies converge—creating an entirely new environment for internet users worldwide.
The future of this trend is unclear, but Xiaohongshu is becoming a key space where viral trends and digital coins may intersect in new ways.
Are you ready to surf the viral meme wave on Xiaohongshu?
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