Trump Family's Crypto Project Implements Aggressive Token Buyback Strategy

According to Cointelegraph, the Trump family-backed cryptocurrency initiative, World Liberty Financial, is intensifying its token buyback strategy to bolster demand for its token, which has experienced a nearly 50% decline since its inception. On Wednesday, the platform acquired $7.7 million worth of World Liberty Financial (WLFI) tokens at an average price of $0.16 per token, as reported by blockchain data platform Lookonchain. This acquisition is notably larger than the $1.06 million buyback conducted on September 27, which also involved burning $1.43 million worth of tokens. Earlier in September, the platform approved a governance vote to allocate 100% of the project's treasury liquidity fees for token buybacks and burns, effectively removing them from circulation. Such mechanisms are designed to decrease the circulating supply of a token and enhance demand through strategic buybacks. Despite these efforts, the WLFI token has seen a 13% price increase over the past week but remains down by over 48% since its launch in January, according to CoinMarketCap data. U.S. President Donald Trump's family reportedly saw their stake soar to approximately $5 billion following the scheduled unlock of 24.6 billion tokens at the beginning of September. However, the Trump family's cryptocurrency ventures faced a substantial setback after the record $19 billion crypto market crash on October 10. Their fortune has diminished by over a billion dollars since the crash, dropping from around $7.7 billion in early September to $6.7 billion by the end of November, as reported by Bloomberg. At present, the WLFI-tagged wallet address continues to hold $7.5 billion worth of WLFI tokens as its largest asset, according to blockchain data platform Arkham. Cryptocurrency endeavors have proven profitable for the Trump family, generating approximately $802 million in cryptocurrency income during the first half of 2025, according to estimates from Reuters. The investigation revealed that the majority of this income originated from WLFI tokens, the Official Trump (TRUMP) memecoin, and passive yield from the World Liberty Financial USD (USD1) stablecoin.